fbpx

FMA (First Mover Advantage)

« Back to Glossary Index

The first to market is not always the first to capitalize on the industry. One reason for this is that it can cost a fortune to educate potential users or customers. That said, if you are a company like Disney, you lead and by innovating you stay ahead of the pack. This is called first mover advantage. Lastly, to learn about more such first mover strategies for your start-up, contact Entrepreneurs Collective and become a free member today.

« Back to Glossary Index