Digital marketing, often known as online marketing, is the promotion of companies using the internet and other kinds of digital communication in order to engage with potential clients. As a marketing channel, this comprises not just email, social media, and web-based advertising, but also text and multimedia messaging.
Digital marketing is defined as any marketing effort that uses digital communication.
Any marketing that makes use of electronic devices that may be utilised by marketing professionals to provide promotional content and track its effectiveness throughout the consumer journey. Digital marketing refers to marketing initiatives that display on a computer, phone, tablet, or other device in practise. Online video, display advertisements, search engine marketing, paid social ads, and social media postings are just a few examples. Traditional marketing methods such as magazine advertisements, billboards, and direct mail are frequently contrasted to digital marketing. Surprisingly, television is frequently grouped with conventional marketing.« Back to Glossary Index